Architectural and decorative coatings are paints and finishes that are applied on residential and commercial buildings. This important coatings industry covers a large category of applications: interior and exterior house paints, primers, sealers, varnishes and stains...

Decorative paints are mainly used for example to add color for an interior room, to fresh up façade... but can serve a protective purpose too as for example resistance to moisture, bacteria, corrosion, UV radiation... Architectural coatings performance requirements depend on the performance of the construction sector.

One of the current challenge in architectural paints industry is the stringent regulations that have driven architectural paint formulators to seek innovative, environmentally friendly, solutions.