Jochum Beetsma graduated in physical chemistry from the University of Groningen. He has worked atSigma Coatings the development of Industrial Coatings and at DSM Coating Resins on Alkyd Emulsions, Powder Coatings and High Solids.
Since 2004 Jochum is independent advisor within Meritus Groep. In his work he tries to find the optimal combination of applying knowledge in a clever way and trial-and-error approach in order to understand and improve properties of coatings. In 1991 Jochum was co-initiator of the post-graduate Coating Technology training program (in cooperation with, among others, Technical University of Eindhoven, Akzo Nobel, Fast and Sigma Coatings) and now he is a coordinator of, and lecturer within, that training program. Additionally, he is lecturer of Paint Technology Courses for Reed Elsevier and member of the SpecialChem Expert Team.
Jochum executes in-house training programs for companies in coating and ink industry and he is active as interim project manager specialised in new product development in chemical industries. The objectives of his principals are: solve problems, implement innovations and introduce new raw materials, chemistries and technologies in their industries.