Natrosol Plus 340 Hydrophobically modified hydroxyethylcellulose Hercules-Aqualon Rheology Modifier/ Thickener >> Cellulosic, non associative >> Methyl Hydroxyethyl cellulose (MHEC) Coatings >> Waterborne N AT R O S O L® P L U S hy d ro p h o b i c a l ly modified hy d rox ye t hylcellulose (HMHEC) Grade 340 offe rs up to 10% higher thickening effi c i e n cy than Nat rosol P l u s, G rade 330. Grade 340 is an associat ive cellulosic p o lymer designed specifi c a l ly for use in lat ex paints. It is a nonionic wat e r- s o l u ble polymer that contains both hy d rox ye t hyl and long-chain alkyl groups. This unique dual substitution diffe re n t i ates this new - ge n e rat i o n r h e o l ogy modifier from traditional cellulosics. Nat rosol P l u s combines the desirable pro p e rties of Nat ro s o l hy d rox ye t hylcellulose with the enhanced rheology control re q u i red for today ’s coat i n g s . P ro p e rt y B e n e f i t Outstanding spatter resistance Customer appeal; easier preparation and cleanup Higher thickening eff i c i e n c y Like Grade 330 but more efficient; lower use cost Better leveling, with excellent sag resistance More attractive film; paint can be easily sprayapplied; less dirt retention Excellent can stability Less pigment and latex flocculation; less syneresis; less recall of paint from stores Excellent color properties Excellent color acceptance and color development Viscosity stability on tinting Excellent viscosity retention with light tints; good retention in deeper tints Wide compatibility with latexes, pigments, Allows formulating latitude and surface-active paint components Offers up to 10% higher thickening efficiency than Natrosol Plus, G rade 330. Associat ive cellulosic polymer designed specifically for use in latex paints. Nonionic polymer that contains both hydroxyethyl and long-chain alkyl groups. Outstanding spatter resistance Customer appeal; easier preparation and cleanup. Higher thickening efficiency. Better leveling, with excellent sag resistance. More attractive film; paint can be easily sprayapplied; less dirt retention Excellent can stability Less pigment and latex flocculation; less syneresis; less recall of paint from stores. Excellent color properties. Excellent color acceptance and color development. Viscosity stability on tinting Excellent viscosity retention with light tints; good retention in deeper tints. Wide compatibility with latexes, pigments, Allows formulating latitude and surface-active paint components.