How many strolls do you take down "Survey Street" each week, each month or each year? As you stroll along "Survey Street" are you in the role of a supplier, a customer, a distributor, a converter, or perhaps a downstream consumer? As a supplier, how frequently are you surveying downstream customers, upstream suppliers and peripheral complementary players within the industry value system? Do you routinely survey the various members of your own company's value chain? Who designs each of your surveys? What are you hoping to learn via the survey process? Who analyzes the vast collection of survey data that you receive each year from various upstream suppliers, direct customers, distributors, converters, and/or downstream consumers? What data, information and wisdom are you hoping to gain via the use of surveys and what will you do with the data, information and wisdom that you obtain? Whether you are in the role of a supplier, a customer, a distributor, a converter, or perhaps a downstream consumer, how much valuable time are you spending participating in surveys? How much quality time do you devote to completing a survey? Have your customers remained receptive to ongoing surveys or have they grown weary of repetitive, boring strolls down "Survey Street"?
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