Sikkens Launches Time-saving Autoprep Pretreatment Wipes for Automotive Refinishing
- Jun 29, 2012
AkzoNobel Sikkens has introduced another time-saving, performance enhancing product to its vehicle refinishes system in the EMEA region (Europe, Middle-East and Africa): Autoprep Pretreatment Wipes. These handy, disposal wipes have been specially designed to offer excellent adhesion, as well as corrosion resistance, on bare metal substrates. AkzoNobel's Automotive & Aerospace Coatings business (A&AC) is launching the new innovation as an integral element of the international campaign "The Painters", which highlights the continual improvement that is so characteristic of the Sikkens system.
Autoprep Pretreatment Wipes can be applied directly on substrates such as steel, zinc-coated steel, stainless steel and aluminium. Using the wipes eliminates the need for mixing, stirring or spray gun cleaning and offers easy disposal once the wipe is dry. With Autoprep Pretreatment Wipes, there's less mess, less preparation time, and higher productivity, and that translates to more profitable operations for bodyshop operators.
With Autoprep Pretreatment Wipes, Sikkens is also offering a healthier more sustainable alternative. The wipes are chromate free and low VOC. Low emissions means that they can be used right in the preparation area and that they don't require any special disposal precautions or protocols.
The development of Autoprep Pretreatment Wipes exemplifies the kinds of innovations that are resulting from the partnership that AkzoNobel has forged with the Vodafone McLaren Mercedes Formula One Racing Team. "We worked together to come up with a time-saver for the McLaren paintshop, and we've heard nothing but praise since they started using the wipes," says Remco Maassen van den Brink, EMEA Marketing Manager A&AC. "That makes sense, of course, since speed is of the essence in Formula 1, and McLaren shares our commitment to eco-friendly solutions. But what works for McLaren works for every vehicle repair professional, and we look forward to a similarly enthusiastic reception in the marketplace."
"The Painters", which is part of the Sikkens global "Creating Together" campaign, kicked off this month, and features online and print materials. The whole campaign package comes together on the recently redesigned global Sikkens website. It features dynamic film trailers that take visitors behind the scenes at the McLaren Technology Centre in Woking, England and offers up-close-and-personal stories from professional painters all around the world.
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. They supply industries
and consumers worldwide with innovative products and are passionate about developing sustainable answers for their customers.
Their portfolio includes well known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the
Netherlands, they are a Global Fortune 500 company and are consistently ranked as one of the leaders on the Dow Jones
Sustainability Indexes. With operations in more than 80 countries, their 55,000 people around the world are committed to excellence
and delivering Tomorrow's Answers Today™.
About AkzoNobel Automotive & Aerospace Coatings
AkzoNobel Automotive & Aerospace Coatings is one of the world's leading suppliers of paints and services for car repair,
commercial vehicles, automotive plastics and aerospace coatings markets. It sells coatings for original equipment and refinishing
applications to bodyshops, aircraft manufacturers, fleet owners, automotive suppliers and major bus and truck producers.Brands
include Sikkens®, Lesonal®, Dynacoat®, Wanda®, and Sikkens Autocoat® BT. Operating in more than 60 countries, Automotive &
Aerospace Coatings has specialists around the world who understand local markets and can serve local needs. Its state-of-the-art
customer services, color and technology solutions include offering technical and logistical support and the delivery of training
Source: AkzoNobel Automotive & Aerospace Coatings
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