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BASF Supports Sustainability with Eco-friendly Paint Systems & Competence Centers

MÜNSTER -- "We create chemistry for a sustainable future": sustainability is firmly engrained in BASF's new corporate strategy, and at an early stage, BASF set its course to offer its customers eco-efficient solutions.

Numerous examples from all over the world show how environmentally friendly coatings and paints not only protect, but also add aesthetic highlights. From classic cars, Rolls-Royces and the Hyundai HED-8 i-oniq concept car to the spectacular fa莽ade of the Mus茅e des Confluences in Lyon and the walls of a nursery - they all gain their attractive look through innovative coatings from BASF. In their latest trend report, BASF designers describe what colors will be on our roads in the years ahead.

The Key to More Sustainability

For over a year now, the New Business Development Team has been sounding out new markets and spotting out innovative solutions and products as "idea scouts". After all, "Innovation is the key to more sustainability and market success," states Markus Kamieth, President of the BASF Group's Coatings Division, in the editorial of Coatings Partner. One example of this is the new environmentally friendly e-coating technology, which is being chosen by increasingly more automotive manufacturers. The coatings of the CathoGuard® 800 and 900 generation contain no heavy metals and are highly compatible with the shorter, integrated and therefore eco-efficient application processes.

BASF also applies eco-friendly principles to its automotive refinish products. For instance, the environmentally friendly waterborne Glasurit® 90 Line paint system was launched over 20 years ago. It has gone on to enjoy unprecedented success worldwide, and is also used when restoring classic cars. The paintwork on these cars can be made to look as good as new with Glasurit Classic Car Colors.

New Competence Centers Worldwide

To develop sustainable, customized coating technologies locally in conjunction with customers, BASF has opened new competence centers for coatings in Thailand, India, Mexico and Germany. Coatings Partner reports on these. At the new application center for industrial coatings in Oldenburg, for example, special training courses are available to customers worldwide - with subjects including the new RELEST® Wind RepKit, which was specially developed for repairing rotor blades.

Coatings Partner is particularly targeted at BASF customers and business partners, as well as the interested public. In addition to the print edition, which is published once a year, separate e-journals appear several times a year.

About BASF Coatings

BASF Coatings develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2011 BASF Coatings achieved global sales of 2.8 billion Euros.

About BASF

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. They combine economic success, social responsibility and environmental protection. Through science and innovation they enable their customers in almost all industries to meet the current and future needs of society. Their products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. They have summed up this contribution in their corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year.

Source: BASF

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