CP Kelco Appoints Azelis as the Distributor for its Coatings & Other Products in China
- Sep 7, 2012
SHANGHAI, China -- CP Kelco has recently appointed Azelis as exclusive
distributor in the People's Republic of China and Hong Kong SAR, representing the entire product
portfolio into the for Food, Beverage, Consumer and Industrial application segments.
"China is a strategic growth market for CP Kelco's nature-based products. As the market
matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a
rapid increase in demand for specialty ingredients - particularly within the food, beverage and other
consumer sectors," says Don Rubright, President CP Kelco. "With its specialty mindset, we are confident
that the Azelis' team of experienced professionals in China is well placed to capture this demand,
providing enhanced service, technical knowhow and efficient logistic solutions to our existing and growing
base of customers."
Joris Coppye, CEO of Azelis, adds: "This appointment marks a significant milestone in Azelis'
expansion into the major growth markets of Asia Pacific, as CP Kelco's product range has a perfect fit
with the key growth segments food and beverages, personal care and coatings. It is a significant addition
to the successful strategic partnership between both companies that dates back to 1996. We will use our
expertise, combined with in-depth local knowledge and an intimate understanding of distinct customer
needs in China, to deliver effective market penetration and ongoing support for CP Kelco's unique,
advanced product range."
In addition to providing world-class service that includes dedicated local technical and commercial
support, CP Kelco and Azelis expect to create added value for customers by jointly developing innovative
solutions and formulations that meet customer needs, anticipate market trends, improve food safety and
quality, and deliver superior end-product performance.
Leveraging Azelis' strong relationships with prime chemicals manufacturers and geographical
reach, CP Kelco will continue supporting its key accounts to meet their ambitious growth targets. Azelis
will work with CP Kelco incumbent distributor partners to optimize existing distribution channels.
About CP Kelco
CP Kelco is a leading global manufacturer and marketer of specialty hydrocolloids, with facilities in
Europe, North America, Asia and Latin America. Owned by J.M. Huber Corporation, CP Kelco's product
lines include pectin, xanthan gum, carrageenan, cellulose gum, gellan gum, diutan, and other novel
biopolymers, marketed under brand names including CEKOL®, FINNFIX®, GENU®, GENUGEL®,
GENUVISCO®, GENULACTA®, KELTROL®, KELCOGEL®, KELZAN®, SLENDID® and SIMPLESSE®.
CP Kelco's products are derived from natural, renewable raw materials and serve many functions,
including viscosity modification, thickening, suspension, stabilization and gelation.
Azelis is the leading Pan-European specialty chemicals distributor providing a diverse range of innovative
products and services, serving 50,000 customers in the coatings, rubber and plastic, chemicals,
composites, food and health, animal nutrition, pharmaceutical and personal care industries. Through
sourcing and distribution channels in every major market around the world, Azelis, with its corporate
service centre in Antwerp, Belgium, offers chemical producers market penetration, in-depth local
knowledge, value-added services and tailored multi-territory solutions. Backed by private equity investor
3i, Azelis has a business volume of €1,200 million and employs 1,300 knowledgeable people located in
37 facilities in 32 countries across Europe, China, India, Canada and Australia.
Source: CP Kelco
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