As you visit with your customers what questions are you asking and why? What do you anticipate doing with the numerous responses that your team gathers during those lengthy meetings and expensive lunches? Are your customers reluctant to dispense meaningful answers to your insightful questions or are they a free-flowing fountain of valuable information? Will the facts and figures that your sales team, technical representatives, marketing staff, and business leaders so diligently collect and document assist with value-laden tactical and strategic decisions of your business enterprise? How frequently do your personnel meet with customers and which customers get the bulk of the attention? Is the content of each meeting merely "fluff" or are customer conversations substantive in nature? Are your company personnel "mining markets" during customer engagements or talking trivia...