COOL ROOF COATINGS - THE GREEN DESIGN

SpecialChem - Mar 3, 2010

Basically, dark-colored roofs absorb heat and increase cooling costs. By coating the roofs white (or paler color), a "cool roof" reflects heat away and keeps the building more comfortable. Cool roof coatings help roofs to last longer, increase the efficiency of air conditioning equipment and greatly reduce peak energy use to avoid brownouts of blackouts during hot summer months. The cool roof coatings market is a very dynamic segment that is evolving quite rapidly. In 2007, the ChemQuest Group pegged the value of the cool roof coatings market at $430 to $440 million, with white elastomeric products accounting for $290 million and colored coatings containing infrared (IR) reflective pigments making up the remainder. There appear to be two key drivers for the cool roof coatings market, both of which relate to reduced energy consumption. The first driver originates with consumers who are looking to lower air conditioning costs and be more environmentally conscious. The second is regulatory based, as several states and cities in the U.S. have passed, or are planning to incorporate, requirements for cool roof performance in their building codes (Energy Star and California Title 24, for example. According to Energy Secretary Chu's Geoengineering concept, a global "cool roofs" strategy can achieve big benefits - the equivalent of several trillion dollars worth of CO2 reductions. The strategy proposed "is equivalent to taking the world's approximately 600 million cars off the road for 18 years."
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SpecialChem4Coatings Members Reactions

Good Market Overview - Feb 06, 2011
posted by Tim Hoeffel, Marketing / Sales at Better Painting
But could you go into some of the pro's and con's of the different binders and approaches different manufactures are taking?

excellent - Dec 18, 2010
posted by Michel Tannous, Production / Manufacturing at ENTECH Coatings Inc
I am big and getting bigger in marketing cool roof products around the planet.
My thumb is green and my lips are spreading the good word about saving the environment,.

My slogan is "Let me coat your substrate and pay money and save the planet that it is borrowed from our children" I am very thrilled, the more information I have the happyer and wiser I will be in my efforts to reach our goals.

Cheers!

Michel Tannous
ENTECH Coatings Inc
BC

Save the Planet - Jul 16, 2010
posted by Jay Vyas, R&D - Applied/ Formulation/ Product development at vyas consultants
Excellent. Water borne energy saving coatings is the need of hour to save our environment from ozone depletion and ease the burden of energy production with reduction in carbon dioxide emissions.

- Jun 17, 2010
posted by arieh calahorra, Analytical laboratory / Testing at Pigmentan

Green the environment collectively - May 20, 2010
posted by Oh James, Consulting/ Training/ Education at Lift You Up
We wonder whether we can obtain this material outside US, if yes, where especially in Malaysia, or Asia Pacific.

good - Mar 18, 2010
posted by om prakash gautam, R&D - Applied/ Formulation/ Product development at asian paints
good

Cool Construction Materials in EU Level - Mar 07, 2010
posted by antonios perdikis, Production / Manufacturing at abolin
During last years the conquest of high solar reflective construction materials, is also an issue under investigation and promotion in EU level. Through the frame of Intelligent Energy European programme, manufacturers, universities, local authorities and others have built up a project called Cool Roofs Europe. Scope of this project is the overcoming of the existed barriers towards a success implementation of the Cool Roofs Idea and practice, in European Level also.

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