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Technical Paper -
Hydrophobically modified alkali-soluble acrylic latexes have been prepared using varying levels of SEM-25, triphenylethyl phenoxy polyoxyethylene ether methacrylate, a functional monomer bearing a long segment of ethylene oxide and a hydrophobic tetraphenyl group. Sharp increases in viscosity and light transmittance of the diluted associative thickener latexes were observed with ascendant pH...