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This patent application describes the use, within a method for manufacturing a paper coating, as a thickening agent of said coating, of a water-soluble polymer characterized in that it is made up of at least one ethylenically-unsaturated anionic monomer, of at least one ethylenically-unsaturated oxyalkylated monomer terminated by a branched hydrophobic alkyl, alkylaryl, arylalkyl, or aryl chain...