BASF is the world's leading chemical company providing chemistry to nearly all industrial sectors. The company combines economical success with social responsibility and the protection of the environment.
BASF Four Strategic Guidelines:
BASF strives to be a solutions provider to the markets that the company serves through:
Big investments in recent years to increase the breadth of BASF's product portfolio in the attempt to bring more value to their customers
Most extensive product portfolio of any coatings industry supplier
Backward integration into many of the major raw materials ensures that BASF is able to reliably supply these products to their markets
Strong presence in all of the global regions ensures that their customers can expand their business to other regions of the world confident that BASF can provide the necessary products wherever they may go
BASF is structured in 6 main business divisions. The Dispersions & Pigments division services the Paints & Coatings market and is part of the business segment Performance Products.
